Constructing Middle Class Culture
Globalization, Modernity and Indian Media
Research program: Culture and Representation
Narrative accounts of informants (gathered during periods of fieldwork in West
Bengal since 1999) reveals the extent to which media, specifically television and popular magazines,
creates a newly defined, consumer, middle class citizen of India. This project is thus concerned
with the trajectory of Indian modernity, debates over “high” culture versus “low”
culture in the Indian (and Bengali) context, and more generally explores the localized impact
of cultural globalization.
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